Gartner announce the Enterprise Mobility Management Suite (EMM) Leaders for 2015 – AirWatch, Mobile Iron, IBM, and Citrix Good Technology.

BYOD and the use of a mobile device as a work tool has rocketed over the last few years and shows no sign of slowing down.

With this trend comes the benefits of increased productivity, enterprise mobility and greater employee engagement are a named few. However, on the flip side there is the increasing need for companies to maintain control and the necessity for organizations to find the right balance between user experience, individual and company privacy, data security costs and competitiveness. This is where enterprise mobility management solutions come in and play a significant role within organization’s enterprise Mobility Strategy.

According to Gartner, “Enterprise mobility management (EMM) suites help organizations integrate mobile devices into their security frameworks and systems and information technology life cycles.”

Gartner’s Magic Quadrant rates vendors on their strengths within the fields; mobile device management, mobile application management, mobile identity and mobile content management, and places them into four categories: Niche Players, Visionaries, Challengers and Leaders. The EMM providers are evaluated based on their ability execute (along the y-axis) and completeness of vision (along the X-axis) and then placed in the Magic Quadrant according to their position in the market.


gartner magic quadrant

The top 10 players for EMM suites according to Gartner are as follows:

  • AirWatch by VMware
  • MobileIron
  • Citrix
  • IBM
  • Good Technology
  • SAP
  • Soti
  • Microsoft
  • Sophes
  • BlackBerry
  • Landesk
  • Globo

In the leader‘s square no real surprises; AirWatch by VMWare, Mobile Iron, Citrix, IBM and Good Technology; with SAP in the challenging seat, Soti, Microsoft and Sophos are the visionaries and BlackBerry, Landesk and Globo are recognized as niche players. Symantec being dropped from the grid.


Gartner estimates that the average enterprise has deployed between eight and fifteen mobile applications to its employees. With mobile strategy going from the use of basic tools such as email, contacts and calendar, to a much greater use of role specific and company applications and data being pushed onto mobile devices. There is an increasing need for application level controls as well as other security policies. Device management tools are no longer sufficient and there has been a significant shift towards the core features demanded by EMM tools. (Gartner Magic Quadrant for Enterprise Mobility Management 2015)


To download the Gartner report :